Healthy eating App
INTRO
In which subject area am I moving?
Food and health
What problem does the application solve/What is the use of the app?
Calorie and nutrient tracking
nutritional planning
weight management
Allergen and ingredient information
What function should the application have?
Personal information
Tracking , Technical functions (calories/macros/etc. calculator)
Search = info (food / recipes / ingredients / allergens / shopping list)
Sustainability recommendation (Where are these markets? When are they open? Seasonal products
DESIGN PROCESS
PERSONA
BACKGROUND
Daniela lives as a single mother with her son Lars in Berlin Marzahn-Hellendorf.
Since her divorce, she has been living with him in a 3-room apartment in the upper segment, as she earns relatively well as a consultant in contract management. She loves the normal things in life like cooking, nature etc. but is always looking for a change by going to rock concerts from time to time.
She is a strong, confident woman who has been through ups and downs. A woman who is in the middle of life and despite her son as a single woman always wants to pursue her dreams and ideas. A positive person who, despite everything, is sometimes overtaken by fears about the future because of your challenges, which is also triggered by today’s social pressures. Especially the challenges in our society due to the statute of single mothers as well as the professional challenges in a professional world that is still heavily dominated by men, drain Daniela’s nervous resources. She is breaking new ground, as career, interests and her health or a healthy lifestyle is more important to her than ever before. With her dream trip to India in an Ahrsam or a trip around the world, she hopes to find more about herself:
Daniela’s daily routine is planned and well organized. Her hobbies are currently almost idle and when they are, they are only tackled at the weekend.
Mainly and due to time constraints, Daniela takes her main information from Facebook, LinkedIn and Opera News.
Mobile phones and tablets are used to access blogs and information apps. Linear media (TV/newspapers) are rarely used due to lack of time.
Her hobbies are cooking, traveling (educational trips), kayaking, ornithology, rock music, yoga & pilates.
Job, education and other social obligations are often difficult for Daniela to reconcile, so some negative self-reflection builds up here.
She would also like to have more time for herself, which she would also like to spend with a new partner. That’s why she decided to use a nutrition app to learn about a new healthy diet and lose weight at the same time.
She wants this app to provide nutrition tips, new recipes and a customized shopping list, because a healthy body also means a healthy mind.
SCENARIO
It’s a typical working day for Daniela in Berlin Marzahn-Hellersdorf. She wakes up early and gets up full of energy, ready to start the day. As a single mother, she has learned to organize everyday life well in order to balance work and family.
Daniela prepares breakfast for herself and Lars and makes sure he is ready for school on time. She takes a moment to talk to Lars and wish him a good start to the day. Then she goes to work.
As a consultant in contract management, Daniela has a demanding but fulfilling area of responsibility. She works in a modern office building in the center of Berlin. Her work requires a lot of focus and organization, but Daniela is known for her efficiency and clear head. During the working day, Daniela takes care of various contract negotiations and works closely with her colleagues. She appreciates the challenges of her job and keeps setting herself new goals in order to develop professionally. During her lunch break, Daniela often goes to the nearby yoga studio for a short yoga session to relax her mind.
After a productive day at work, Daniela makes her way home. She picks Lars up from school and they talk about their day. Daniela listens carefully and supports Lars in his school concerns. When they get home, she devotes herself to dinner. For Daniela, cooking is a way to relax and pursue her passion.
During dinner, Daniela and Lars talk about their plans for the weekend. Daniela would like to take Lars on an educational trip to encourage his curiosity and interest in the world around her. They discuss possible destinations and make a list of places they would like to visit.
After dinner, Daniela spends some more time with Lars and helps him with his homework. She makes sure Lars has a stable and loving environment, despite the challenges of being a single parent.
After Lars has gone to bed, Daniela has some time for herself. She uses this time to cultivate her interests and to recharge her batteries. She enjoys reading articles about healthy eating and exploring blogs online about her hobbies like bird watching and rock music. She is also planning her next educational trip or researching ashrams in India to fulfill her dream of a world tour.
USER JOURNEY
WIREFRAMES
USABILITY TESTING
COLOR PALETTE
TYPOGRAPHY
ICONS